Category Archives: Marketing

The Myth of the Rational Buyer: How Too Much Thinking Can Hurt Your Brand

By Andre F. Barro | Published: March 4, 2010
Mark Dziersk’s of Fast Company highlights what every creative advertiser dreams clients knew… only 5% of consumer purchasing behavior is based on rational thought processes, suggesting that 95% is due to subconscious motivation. And… The truth is, most corporations spend 95% of their time obsessing about the five percent. How big should we make the logo? What messages [...]
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Do You Still Know Anything About Marketing

By Andre F. Barro | Published: February 8, 2010
Brazilian Ad agency Gringo proposes a test : Do You Still Know Anything About Marketing View more presentations from Gringo.
Also posted in Advertising, English, Perspectives, Português | Tagged , , | 1 Comment

Lindsay Robertson on how to build a Publicity relationship with a Blogger.

By Andre F. Barro | Published: January 14, 2010
9 important points on what to DO and what NOT to do. The Do’s and Don’ts of Online Publicity, For Some Reason
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